Want to boost your ad revenue automatically?
I came across a blog post on Sitepoint.com by Matt Mickiewicz commenting on a new ad program called PubMatic that supposedly will maximize your profits by optimizing your ads for you. I’ve taken it upon myself to test and review this ad program and post my findings here on my blog.
So, reporting in after day one!
Signing up with Pubmatic was easy. I have decided to test this on my Norwegian Martial Arts forum at kampforum.no. To begin with, I have decided to run a 468 x 60 ad block in the top of the forum with PubMatics little javascript magic. This is an ad spot that recently has run Googleads exclusively, and at a lousy $0.38 eCPM in August 2007. So it should be easy to improve this.
At this time I still only have a Google Adsense account, so PubMatic is only rotating lots of text ads in really funky colors. I have signed up in the other programs availabe to try to give PubMatic as much of a chance to vary and find an optimal mix of ads and colors as possible. The colors of my ad used to be really low key and non-intrusive on the reader, so I am expecting complaints from the users of the forum, but none have arrived yet.
I don’t have any numbers yet from pubmatic. I recon I will report back in a week or two when I have some to show off.
Technorati Tags: advertising, pubmatic, review, testing, ads, adsense