Torkil Johnsen

The test period was short-lived. I wrote a small piece of PHP code which loaded Google Adsense and Pubmatic randomly, and as it turns out, pubmatic only gave me 50% the number of page views that Adsense does. So basically it looks like Pubmatic will take 50% of your profits. Nice. I did use several ad programs, but none gave the return that Adsense did. Now I am adopting a new strategy…

I am going to try using image-only ads, and using text ads as a backup. Code in my ads.php-file is basically like this:

if (format_requested == text) {
show_google_text_ads(); // uses a flat background color as alternate, if no text ads are found
} else {
show_google_image_ads(); // uses ads.php?format=text as alternate, hence it will load textads if no imageads are found
}


So if no format is requested, the code will display images first and foremost. If no image ads can be found, text ads will be used instead. If no text ads are found either, it will just display a flat background color and no ads.

The ad position (top right banner) I am using has a really low eCPM, so there are very few dollars involved in this experiment. I suspect that users have adopted a Google Ads banner blindness and I want to try hitting them with a few flashy colored banners every now and then to see how that turns out. I’ll try to keep you posted on my progress.