Torkil Johnsen

My personal piece of cyberspace

Email-standards.org lauches

Posted in Standards, Software, Marketing, Content management by tj on the November 28th, 2007

“The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.”

I recommend that anyone currently involved in setting up or sending e-mail newsletters stop by this site to check out what you can do to contribute. This should be highly relevant for anyone with a CMS out there…

Email Standards

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Back with PubMatic after receiving outstanding service

Posted in Advertising, Software, Web apps, Marketing by tj on the October 11th, 2007

This week a really strange and really nice thing happened to Torkil the disgruntled PubMatic user. I now feel convinced that I have to try PubMatic for real for at least another month, and do it a bit more wholeheartedly this time. (more…)

Abandoning pubmatic — new tactic

Posted in Marketing by tj on the October 6th, 2007

The test period was short-lived. I wrote a small piece of PHP code which loaded Google Adsense and Pubmatic randomly, and as it turns out, pubmatic only gave me 50% the number of page views that Adsense does. So basically it looks like Pubmatic will take 50% of your profits. Nice. I did use several ad programs, but none gave the return that Adsense did. Now I am adopting a new strategy… (more…)

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Want to boost your ad revenue automatically?

Posted in Software, Marketing by tj on the September 21st, 2007

I came across a blog post on Sitepoint.com by Matt Mickiewicz commenting on a new ad program called PubMatic that supposedly will maximize your profits by optimizing your ads for you. I’ve taken it upon myself to test and review this ad program and post my findings here on my blog.
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